About

Like many hunters, we come from a long line of people who have been hunting for generations. We remember the excitement of seeing trucks roll back into town with the harvest proudly displayed in the bed, and the stories of the hunt being shared anywhere and everywhere. Over time, as fewer people relied on the hunt and some became disconnected from the origins of their food, hunters remained providers-but we grew more cautious about how and when we shared our lifestyle, out of respect for those who might take offense.

This step back, however, seems to have emboldened those who oppose hunting. They've taken to social media and other platforms to challenge our way of life and disrupt the traditions we hold dear.

WE'VE HAD ENOUGH

We are proud of our hunting heritage and the role it plays in providing for our families. We are are proud of huntings critical contribution to conservation and the fact that hunters lead the way in preserving wildlife and wild spaces. Whether the harvest is big or small we take pride in every part of the process.

This heritage, passed down through generations, is deeply meaningful to us-and it's time to stand up for it. That's why we created a brand that celebrates and supports hunters who feel as strongly as we do. We are proud to say "I Hunt" and we hope you are, too.

From day one, we committed to giving back to conservation and hunter advocacy programs, donating 25% of every sale to these important causes.

I Hunt. Do You?

Staff

Larry J. Johns Founder/Owner President/CEO

Larry Johns grew up in Northern California, immersed in a family with a rich hunting heritage. From a young age, he developed a deep passion for the outdoors, spending countless years in the field hunting Waterfowl, Upland Game, and Big Game across the United States, Canada, Africa, and beyond. Skilled with rifles, shotguns, archery equipment, and handguns, Larry's hunting experiences are as diverse as they are extensive.

A lifelong advocate for conservation and hunter rights, Larry has dedicated his career to the hunting industry while actively supporting numerous Wildlife Conservation Organizations. His unwavering commitment includes a Summitt Life Membership with the Wild Sheep Foundation and a Life Membership with Safari Club International. He further contributes to these organizations as a Patron Sponsor of the Wild Sheep Foundation and as a Gold-Level member of the Chadwick Ram Society. Currently, Larry serves as Chairman of the WSF Ethics Committee, reinforcing his dedication to ethical hunting practices.

"I Hunt Apparel" was born out of Larry's desire to preserve and celebrate the hunting heritage that is increasingly under threat. Through bold, visual statements placed on his "I Hunt" apparel, the message is simple yet powerful: "I Hunt" and am proud of it.

Gay L. Johns Executive Director

Gay Johns, Like her husband Larry grew up in Northern California, where she was raised on a family rice farm that had cultivated the Northern California rice basin for generations. From an early age, Gay experienced hunting firsthand, living in a migratory waterfowl region and hunting Ringneck Pheasants and waterfowl on their family properties and at local hunting clubs, while recently adding Big Game to her hunting career, in harvesting a Pronghorn Antelope.

Gay is the proud mother of two daughters, Tiffany and Lindsay and a son, Craig, as well as a grandmother of nine grandchildren - four of whom have already embraced the hunting tradition by harvesting Mule Deer, Coues Deer, Waterfowl, and Upland Game Birds. She has been instrumental in passing down a love for the outdoors and a commitment to conservation to her family.

Her dedication to conservation and the hunting community is exemplified by thousands of hours of volunteer work with the Wild Sheep Foundation and Safari Club International. Gay holds a Summit Life Membership and Gold Level Chadwick Ram Society status with the Wild Sheep Foundation, as well as a Life Membership with Safari Club International. She takes pride in supporting these organizations and their efforts in conservation and hunter advocacy.

Craig A. Johns Marketing/Creative Design

Craig Johns was born and raised in Northern California, where he entered the construction and home building industry immediately after graduating high school. Over the years, Craig has managed every aspect of the construction market, playing a key role in the success of countless individuals both within and beyond the industry, Recently Craig became a full owner and partner in the family's construction business, Lasting Impressions.

Like his father, Craig is an avid hunter, skilled with rifle, shotgun, and archery equipment. His hunting adventures have taken him across the United States, Canada, Africa, and beyond. Throughout his adult life, Craig has been a steadfast supporter of Wildlife Conservation Organizations and an advocate for Second Amendment rights.

With his creative mindset and extensive marketing experiance, Craig is poised to help I Hunt Apparel grow into a prominent outdoor apparel brand. His approachable personality and problem-solving skills make him the go-to person for any questions, and you can always count on him to have the answers.

"Where it all began "Louis LaDell Johns My Father

Proud Hunters Within our "I Hunt" Family

Larry J. Johns - Gay Johns

Craig Johns - Hunter Johns

Tiffany Ingles - Kendall Lewis

Peyton Warren - Caiden Warren

Adam Ingles